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BIC Generates Interest, Activity For Businesses

February 2013

BIC Alliance has helped hundreds of companies increase their market share or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery. 

BIC Alliance partners enjoy a range of benefits, including an unparalleled database from which to glean new prospects and a comprehensive array of value-added services, designed to help them get the best results from their marketing campaigns. 

For more than 25 years, industrial service companies have found BIC Alliance marketing campaigns bring more than an ad on the page of a magazine. Wellcrafted editorial and advertisements in BIC Magazine have resulted in top-of-mind awareness, positive publicity and education
for industrial owners and quality leads. 

Distributed 10 times a year, to process-industry management and executives nationwide, with a readership of more than 120,000, BIC Magazine is a way for members to expand client scope.

One company utilizing BIC to increase awareness is Eco-Staff, which provides professional staffing and payroll services. Eco-Staff recently expanded its services to the oil and gas industry.

“We started with BIC in August, and we have already booked several contracts directly from the exposure, plus we have received numerous calls from other prospective clients,” said Harry Black, co-founder, Eco-Staff. “There is no way we would have been able to generate the interest and activity in our company had we not decided to engage BIC Alliance. We utilized BIC’s database service and its gift subscription program as a kickoff, and the articles and ads we have run in the past six months have really gotten
us going.” 

Black said BIC has generated other opportunities outside the magazine.

“We recently went to a plant purchasing forum BIC hosted for its members and, in addition to learning a lot about different projects, we got the chance to meet other BIC members, both potential clients and one that will be providing us some much-needed services in the future. We have been extremely pleased with our investment.” 

Century Elevators, based in Houston, also uses BIC’s marketing campaign to showcase its experience in industry.

“BIC reaches a wide variety of industries that use our products and services such as petrochemical, refining and power generation,” said Gil Prado, regional sales manager, Century Elevators. “It’s not only the industries BIC reaches, it’s also the other subcontracting companies that work in these
areas that utilize our products and services.” 

Prado feels the value of advertising in BIC is unmatched.

“We have a very distinct feeling BIC is genuinely interested in our success,” he said. “Just about everyone we call on reads or is familiar with BIC Magazine. BIC has a well-established tenure of networking opportunities and makes it easy for its clients to meet potential leads and develop lasting relationships.”

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